24.01.2016 by Cedric Monduc
New listing requirements on eBay
As of 2016, sellers who list branded items in new or manufacturer-refurbished condition within select categories are now required to include Product Identifiers in their listings.
These identifiers include the item´s brand name, Manufacturer Part Number (MPN), and Global Trade Item Number (GTIN), which are all typically found on the original casing or box.
With approximately 700 million listings active on eBay at one time, the majority of search engines including Google and Bing use product identifiers when locating and displaying the relevant listings for each user´s search, rather than surfing through the abundance of information held by eBay. Due to this preference, all listings in the following categories will need to include product identifiers.
| Baby | eBay Motors (Parts and Accessories only) |
| Books | Health & Beauty |
| Business & Industrial | Home & Garden (Tools and Appliances only) |
| Cameras & Photo | Music |
| Cell Phones & Accessories | Musical Instruments & Gear |
| Clothing, Shoes & Accessories (Shoes only) | Pet Supplies |
| Computers / Tablets & Networking | Sporting Goods |
| Consumer Electronics | Toys & Hobbies |
| DVDs & Movies | Video Games & Consoles |
This new requirement is the next step in eBay´s ongoing effort to improve the experience for all users on the website. It is noted that sellers who include product identifiers in their listings make it easier for buyers to find what they are looking for, both on and off eBay, as well as benefiting from more robust listing information, more accurate pricing, and trending price alerts. More information on the additional benefits for sellers:
- Increased visibility in eBay deals, bargains, and other promotions.
- Most robust listing information and items specifics, which are included automatically by matching your item with a product from the eBay catalog.
- More accurate pricing guidance when you list your items.
- Trending price alert in view item when your listing are priced lower than the trending price and include product identifiers.
eBay has suggested that they will be extending the requirement to additional categories later in the year, for which, advance notice of the changes will be given to sellers so they will have plenty of time to make updates to listings.
Google Product Listing Ads
Become an Expert - there is no way around them for business
Register to downloadThis document contains helpful tips for both beginners and experienced users of Google PLAs.
Register now in order to download these informative documents about e-commerce and online marketing for free.
Social goes E-Commerce - Facebook Product Ads
How online merchants should use Facebook for optimal sales
Register to downloadAdvertising on Facebook offers undeniable advantages for online retailers, and has become a increasingly popular channel to target.
Learn more about the Facebook Product Ads on our Whitepaper, including what makes them so effective, and how do they differ from other advertising formats.
Rubart Case Study
The success story with our long-time customer Rubart
Register to downloadOur current case study reveals how we helped our longstanding client, Rubart.de significantly reduce the cost and time of their marketing activities through our cloud-based software.
Learn all about the story of our four-year strong partnership with Rubart and in turn see how Channel Pilot could help your business.
Comments
Add a comment