29.10.2015 by Cedric Monduc

New Shopping Category added to Apple AppStore

With the holiday shopping season fast approaching Apple will categorize all its e-commerce apps within the App Store to assist users in finding apps more easily.

iPhone and iPad users will now benefit from a shopping category within the list of app-categories in the App Store. With this recent release, apps will now be classified in 25 different categories.

Its first release will be on November 5th, just in time for China’s “Singles Day”, which takes place on November 11th, and also in time for the whole holiday shopping season.

Apple states that it is logical to separate the channel due to the popularity of the sector with its users, especially now that mobile shopping is more and more prevalent.

During 2014, the use of mobile shopping apps grew by over 174%, faster than any other category during that particular year as reported by Flurry, the Yahoo-owned app analytics service. Furthermore, a recent Google survey indicated that more than half of the holiday shoppers intend to shop through their smartphones during this holiday season.

Among the apps that will include the new category are price comparison applications, product reviews apps, e-commerce apps such as Amazon and Walmart, marketplace apps such as eBay, and coupon apps such as Groupon.

The new shopping category will also include apps­ that support Apple Pay, which provides users with a “mobile wallet” including their credit and debit card information. For the time being this service is only operating in the US and UK, while the roll out for Spain and the rest of Europe is supposed to be in 2016.

Jennifer Bailey, vice president of Apple Pay, confirms that the integration of Apple Pay has stimulated users to spend more in online and mobile shops, since they are able to save both time and effort when introducing credit card and shipping information.

According to Alan Tisch, CEO of mobile the shopping app Spring, Apple Pay helps customers carry out the entire purchase process within the app, this allows Apple Pay to reduce the time spent for online purchases by 50%.

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