15.07.2015 by Cedric Monduc
Snapchat: E-Commerce boost with an assist from influencers
Are you using Snapchat yet? If not you’ve probably heard of it.
At its core, Snapchat is a time-limited photo-sharing app available only on mobile devices. You snap a picture or record a short video and send it to a friend.
What’s new: Snapchat has become a highly effective way for brands and online shop owners to interact with existing customers and acquire new ones. Click-to-buy buttons are popping up on Twitter, Facebook, Pinterest and Instagram feeds; Snapchat is following. E-commerce retailers can use the app to boost sales and brand recognition.
How does it work: ShopStyle, the shopping search engine and sales aggregator is leveraging the power of influencers to drive traffic off the app and onto the ShopStyle site.
Five influential style bloggers including Hello Fashion's Christine Andrew (@hellofashblog), Damsel in Dior's Jacey Duprie (@damselindior), Natalie Off Duty's Natalie Suarez (@natalieoffduty), Because I'm Addicted's Geri Hirsch (@gerihirsch) and Always Judging's Courtney Trop (@always_judging) style; have teamed up with ShopStyle and online retailer FarFetch to promote what they’re wearing in their Snapchat stories.
Interested viewers will have to exit Snapchat to visit the shop, since there are no live links on the app, which makes the experience a bit clunky. It’s nowhere near as seamless as the barrage of buy buttons on other social platforms, but for now, it’s the best way to get viewers from snap to shop. They’ll be directed to shop with a link to a designated “shop Snapchat” store on ShopStyle.
With a more personal touch and often a wider reach than a brand website, bloggers are quickly migrating their followers to Snapchat from more traditional social plattforms. For online retailers, bloggers’ accounts are a smart place to promote products on Snapchat. The app is fun, fast and more personal than other social media platforms.
It can be an effective marketing tool for brands seeking to engage a younger audience and when done right can produce big results.
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