2015 has been very eventful for Channel Pilot. We will be represented at many trade fairs across Europe. Meet with us in person in Paris, Cologne, London, Madrid and many more. Do you want to know more? Discover here the events in which we participate!
Facebook product ads are the latest medium for companies that want to advertise their products on social platforms. Unlike conventional link-and-like ads, Facebook Product Ads let you advertise multiple products or even entire product catalogues on all devices.
From October 31, 2015 online retailers can no longer publish their product ads linked to their web stores. Product ads were popular among e-commerce brands because the format allowed them to partner with Amazon. Ad sellers like Google were able to use the ads to get information about Amazon's users as Amazon did not have access to their customer’s transaction data. This enabled Google to optimize ad targeting on their own platforms.
Nowadays, there are additional benefits of Channel Pilot Solutions online marketing tools for customers. The ChannelPilot software is able to evaluate cross-selling effects at product level and include them in the product modulation.
What's new: Snapchat has become a highly effective way for brands and online shop owners to interact with existing customers and acquire new ones. Click-to-buy buttons are popping up on Twitter, Facebook, Pinterest and Instagram feeds; Snapchat is followin. E-commerce retailers can use the app to boost sales and brand recognition.