Fourfold growth in Google Shopping
02.07.2019 – The Sports Edit has seen a fourfold increase in revenue from Google Shopping after implementing new technology to drive growth.
The premium activewear retailer, which has a flagship store in London’s Kings Cross Coal Drops Yard development, reported that income from the paid search channel rose by 300% in 18 months following the introduction of optimised product listing ads.
The Sports Edit is working with ecommerce specialist Oxatis Group to create and deploy feed-based activity on Google Shopping. It’s using ChannelPilot, the Group’s data management tool, to generate a bespoke export feed.
Customers clicking on Google ads are sent directly to the product page on The Sports Edit’s website where the transaction is made.
“Google Shopping drives quality traffic to our site and we needed an offline feed we could regulate to leverage its features,” said Nick Paulson-Ellis, Founder and CEO of The Sports Edit. “ChannelPilot allows us to individually list and monitor products and intellingently calculate their performance so we are fully in control of placement and costs. The technology has contributed significantly to business growth over the past 18 months.”
Nick Paulson-Ellis, Founder and CEO of The Sports Edit
The Sports Edit is also using ChannelPilot to increase online transactions via affiliate channel Webgains and has seen revenue rise by 90% during this period.
“Brands need to reach shoppers in prominent places where they are browsing, searching and socialising,” said Marc Schillaci, CEO of Oxatis Group. “By centralising its multichannel marketing, The Sports Edit can personalise and micro-manage campaigns to encourage awareness and custom.”
Marc Schillaci, CEO of Oxatis Group
The Sports Edit plans to launch a shopping feed on new marketplaces in the coming months.
ABOUT OXATIS GROUP
Oxatis Group is an ecommerce platform that enables over 10,000 merchants across Europe to sell successfully online.
Over 600 UK clients include Brolliesgalore, Tamarack Outdoors, Kitchenwareonline, Pureté Provence and Bike Active. Using a SaaS technology model that’s easy to implement and scale, Oxatis Group’s expertise allows brands to achieve optimal efficiency and increase visibility and profitability. Focused on innovation, Oxatis Group’s research and development team continually creates new features and upgrades to ensure ecommerce sites offer a powerful technical performance.
Oxatis Group is a certified Google Premier Partner and has been listed on Euronext Growth since April 2018. The company recently acquired ecommerce specialist PowerBoutique and ChannelPilot Solutions, the product data management technology provider used by 30% of the top 2,000 European retailers including Ted Baker, Pandora and La Redoute.
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